Fairfax County is seeking public feedback to reduce the chances of future residents and visitors confusing Tysons Corner Center with Tysons Galleria, among other potential mix-ups.
The county launched a Tysons Wayfinding and Signage Survey on Feb. 14 in partnership with the Tysons Community Alliance, which formed last fall as the next-stage evolution of the nonprofit Tysons Partnership.
Officially created on Oct. 13, 2022, the Tysons Community Alliance serves as an advocacy organization for residents, businesses and other stakeholders in the area, overseeing the implementation of the county’s comprehensive plan.
The group has been tasked with developing branding for Tysons, supporting its economic growth, placemaking, and improving mobility. Its funding comes from the county budget and an economic opportunity grant, though it will likely be supported by a special tax in the long term.
In addition to conducting the wayfinding survey, the alliance is getting ready to launch an updated logo, website and social media accounts, all of which will be formally unveiled tomorrow (Wednesday), per a media alert.